Buy Black Vogue

Top fashion glossy Vogue Italia has published an edition with all Black models. Industry pundits are predicting that this special July issue will be a flop to justify claims that African Caribbean and Asians beauty cannot sell magazines.

The-Latest is urging everyone who can to break the habit of a life time and buy Vogue to support our catwalk mannequins of colour. And spread the word.The fashion industry has been plagued with claims of racism, since some brave Black models spoke out about not getting work.

The   Vogue Italia Black edition has been hotly anticipated by thousands of women of colour in the UK and by others eager to get their hands on this unique, campaigning copy of the couture fashion and style bible. How disappointed they must be. After months of waiting for this ground breaking issue to arrive on the shelves of newsagents today,   Vogue Italia's absence was more noticeable with the July publications of sister glossies Vogue UK,   Vogue Paris, Russian Vogue and Vogue Indian, freely available for purchase. Branches of WH Smith, one of the largest newspaper and magazine retailers in Britain, have been inundated with enquiries from hundreds of vexed customers.

At its huge concession in the upmarket Selfridges store in Oxford Street, central London, Mark, a supervisor, confirmed that they are expecting near to 150 copies of   Vogue Italia next week and that demand will far exceed supply. He said:  "We are likely to be one of only a handful of places who will be stocking it. Phone and reserve a copy if you can."

Local newsagents, many in areas with a significant Black population, have started to cater for the needs of African Caribbean and Asian women and stock lifestyle, hair and beauty magazines like Essence, Pride and Asian Woman. However, these journals are still too often poorly displayed by them, hidden away behind mainstream publications like Marie Claire and Glamour or placed out of normal reach on the top shelf.   Vogue Italia holds a lot of promise.

Not only for addressing the biased, unequal treatment of Black models in the highly lucrative fashion and beauty industry but also for giving women of colour the opportunity to exercise their power as consumers, demonstrating to advertisers and publishing houses that Black beauty can sell.

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