Ed Miliband summed up The Big Society well yesterday

Ed Miliband, British politician and Secretary ...

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ED MILIBAND’S “something for something” ideology rather than “something for nothing” culture is a good idea – in principle.


But where it lacks legs is that while it is simplistic enough to understand, it is complex to actually implement.


In fact, Miliband’s philosophy on everyone making a worthy contribution to society, and not scrounging off the state, is not dissimilar to the Tory policy formulated by David Cameron – and guess what it is called – THE BIG SOCIETY.


Yes, the Tories had a fantastic philosophy, THE BIG SOCIETY – which is effectively similar to what Miliband was grand standing about yesterday in Liverpool.


When the BIG SOCIETY was launched – people were miffed. What is this all about? How can it be implemented? Will it be able to be implemented on the ground? Charity work – people giving up their spare time to do good things – was at the heart of the policy.


Making a contribution to your community was what made people grow as individuals, and gave the community a sense of pride, the Tories trumpeted.


We saw that community spirit after the riots last summer. People sweeping up the mess from a minority of “yoofs” – who didn’t realise that their anger was actually affecting the whole community. They were also destroying it in the process – adding to the pain of further unemployment and low morale.


What Miliband was talking about yesterday wasn’t new. It wasn’t original. It’s been rehashed. Think of John Major’s Back to Basics in the early 90s. Then you get Labour’s rehash in the late 90s. And then David Cameron’s BIG SOCIETY. And now, Miliband, although he hasn’t actually branded it as anything, tries to do the same thing. When will they learn?


Actually, what Ed Milibanddid yesterday – unknowingly or not, was just sum up what David Cameron couldn’t explain very well – THE BIG SOCIETY.


The Tory Prime minister had the right branding, but couldn’t explain it very well.


Miliband didn’t need to brand it – he just explained what he thought THE BIG SOCIETY was all about.


But as I say, it’s all very well being able to explain something well – but being able to implement it is another matter.


That’s why Miliband’s “something for something” culture will just disappear – POOF– into thin air, and be another of those great ideas that never actually had lift off.


And not only that – you need to educate an entire generation on the benefits of doing “something for something” – because, underprevious governments, people have been brought up in a culture of “something for nothing”.


You only have to watch Saturday nights' XFactor, or the endless array of reality TV to realise, people have been fuelled by this “something for nothing” mentality.

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