Image via Wikipedia
HEART FM’s Toby Anstis said yesterday that in his opinion, New Year resolutions were a waste of time.
And how right he was. Every January, thousands take to the scales to weigh in, and, then, try in a desperate bid to shed the pounds of Christmas blubber.
of weight loss diet courses enter the January market. Savvy marketers see it as
an easy niche to enter into because it pays so well. Millions of people try to
sell the next fad course hoping to make a fast buck from those gullable souls
who think that they will shed loads in time for the summer. And then, the cycle
begins all over again – ending up with those poor miserable souls fat as a
The weight loss industry is
proving to be one of the few that are recession proof: the diet industry is worth more than £1bn in the
However, despite all
the messages from government, campaigns such as Change4Life, and the endless
array of courses and diets,
Almost one in four adults in
PATIENCE FOR THE NEXT BIG WEIGHT LOSS MIRACLE IS WEARING THIN
Mintel also did a poll and it revealed less than half believed that low fat foods were a con. Less than half also believed that sweetners were not very safe.
The marketing diet industry is shrinking, but not people’s waistlines.
What’s the lesson from all this? Simple. Losing weight is a state of mind – in addition to food companies labelling their products better.
The real way to lose weight is to stick to what you can realistically achieve, not what you can’t.
After all, it’s not in a human being’s DNA to stick to a plan, is it.
We are just not programmed to wander off the beaten track, are we?….