Joys of video marketing

In the era of technological advancement, where mobile devices outweigh PCs 4:1, it is important that your business keeps up to speed with the latest marketing tools – this is a major reason already why video marketing is important for you in 2013 and beyond. If you are a local business, and haven't yet implemented a key video marketing campaign, then now's the time to stop procrastinating and start. Video marketing is not difficult to do, and can really skyrocket your business if done properly. So why is video marketing so important if you run a local business? Here's some more reasons why video marketing is important: 1) VIDEOS CAN GO VIRAL If you have a product or service and you have done your research and know they want it, then creating a video that has the ability to go viral can be a worthwhile investment for your business. With the use of social media, and mobile, you can get many more eyeballs for your product or service. 2)VIDEOS ARE EASY TO CREATE Creating a video now is like child's play. In fact, it's sometimes much easier to create a video than spend time doing an article - and having to research keywords, and get it ranked on google - which in some cases can take a few days before it ranks. There is no excuse for not being able to create a video campaign. You can use free or premium tools such as Screen Cast O Matic - if you want to do a "product walkthrough" in your video. Or you can use them to do Powerpoint presentation slides. Or, you can use even an iPhone and some basic apps to create professional looking videos using apps such as iMovie etc. 3) VIDEOS RANK BETTER ON GOOGLE If you do video SEO, and it is not as difficult as it sounds (see video above), you can have a video ranked on page one or two quite quickly. I created a video yesterday, and it was on page two within an hour. Ensure that your keyword is in the title of your video when you upload it to Youtube or Vimeo. Make sure you place your keyword in the tag underneath and in the description box underneath. The more words you describe the video the better. Use related keywords as well in the description box. For example, if you have filmed a video on article marketing, then you may well use related keywords such as article marketing tips, or article marketing submission, per se. Give your video some instant juice by bookmarking it and sharing it on Facebook, Twitter, Stumble Upon, etc. You can even use sites such as Fiverr.com to get some views for your video, or to just get comments - as extra insurance to get it ranked. 4) VIDEOS STAND OUT While some businesses struggle, yours will stand out as you will have a video your customers can be proud to be a part of. So, there’s five reasons why video marketing is important for your business in 2013 and beyond. CLICK HERE TO WATCH THIS VIDEO FOR MORE ON HOW TO CREATE A SLICK VIDEO MARKETING CAMPAIGN>...