Lloyds of London: This is it. Pay up now!

The Michael Jackson estate is tired of waiting for Lloyd's of London to pay out on the $17.5 million "This Is it" insurance policy - so they're going after Lloyd's in court, demanding they pay up.

Lloyd's of London originally issued the policy to cover potential losses for Michael Jackson's 2009 "This Is It" concerts but earlier this year, the company asked a Los Angeles court to declare the policy null and void claiming the superstar singer lied about his medical history and drug addiction.

Lloyd's insists the policy "was restricted to losses resulting from accident only" pointing out Michael's official cause of death was "homicide."

But the estate is now on the offensive, filing a cross-complaint, claiming Michael Jackson never intended to die, whether by homicide or not, so his death still qualifies as an accident.

The estate isn't just settling for the original $17.5 million - they also want punitive damages. 

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